Cooperation sealed: HEPHA is now the new drop-ship supplier of the dealer association BIKE&CO. 900 affiliated specialist dealers can look forward to attractive conditions and an exclusive launch offer.

"Our focus is on cooperation with specialist bicycle retailers - our new collaboration with BIKE&CO and its approx. 900 dealers therefore represents an important milestone for us. It underlines our strategic sales orientation once again," say Alex Thusbass and Bernd Lesch, who only started as Managing Director at HEPHA in May. "We look forward to welcoming the specialist retail partners connected to BICO to our stand A10 in hall 12.0 at this year's Eurobike. With our target group-specific product portfolio and an attractive price-performance ratio, we can perfectly complement and round off the brand portfolio of our partners. At the start of our cooperation, all dealers will receive an exclusive test bike offer," the experienced duo continues.

Jörg Müsse, Managing Director of BICO Zweirad Marketing GmbH, is also looking forward to a good collaboration: "With HEPHA, we have gained a young brand that has won numerous tests and awards in a very short space of time."