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HEPHA is filling another relevant company position with Finn Menje. He starts as Product Manager in Maisach and is now part of the Product Management team for the growing e-bike collection.

Another bang for the buck at HEPHA: an absolute industry insider has been added to the management team. In addition to Alex Thusbass, Bernd Lesch is now responsible for Sales and Business Development as Managing Director. This means that the up-and-coming e-bike brand from Maisach near Munich is once again filling a key position with an experienced player.

HEPHA brings another industry insider into the team with Laura Christ. As Head of Trade Marketing & New Business, the 32-year-old will be responsible for supporting specialist retail partners with immediate effect.

Another industry insider joins HEPHA in Maisach: Gregor Lazarides is now responsible for marketing the e-bike brand. Together with the Managing Director, Alex Thusbass, he will take care of the brand orientation and awareness as well as further sharpening the digital brand presence. He will also be responsible for product marketing and event coordination, as well as developing a uniform content strategy across various channels.

World champion, World Cup winner and e-MTB pioneer Guido Tschugg is taking his career to the next level. For the first time, in addition to his activities as a rider and testimonial, he will primarily be driving forward the development of the E-MTB division and the drive system. The up-and-coming e-bike brand from Maisach near Munich will soon be presenting its first off-road collection.

Voting for the FOCUS E-BIKE DESIGN AWARD will start in November 2023, when you, dear readers, will be able to rate all the e-bike models submitted by the manufacturers in terms of design and vote for your favorites.

To foster a dynamic and energetic community, we are thrilled to announce the launch of our reward system.

An excellent product with high market potential that convinces with its innovative performance, technically high level and clean aesthetics.

We are delighted to share the good news that our self-developed drive system has won the Eurobike Award in the "Components" category. With excellent performance, our P100 drive system has impressed the international expert jury in all aspects.

Alex Thusbass will steer the fortunes of the young e-bike brand as managing director and take charge of the strategic expansion of the company as well as the further development of the product portfolio.

In the Electric Bike Trekking E-Bike test, our Trekking 7 received a rating of "excellent" with 768 points.