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Quality, design and performance combined with amazing prices: HEPHA is transferring this recipe for success to other categories in model year 2025. The newcomer from Maisach near Munich has become one of the most successful brands in just under two years. All new models can be seen at Eurobike in Hall 12.0 I Stand A10.

Cooperation sealed: HEPHA is now the new drop-ship supplier of the dealer association BIKE&CO. 900 affiliated specialist dealers can look forward to attractive conditions and an exclusive launch offer.

Awarded in the "Excellent Product Design" category: The HEPHA Mountain 7 Carbon impressed the international expert jury of the German Design Awards. Once again, the newcomer from Maisach near Munich has been recognized for the high design quality of its products.

HEPHA is tapping into another export market: The Maisach e-bike brand is now also available in parts of Italy. The partners for the collaboration are the sports agency Armin Forer from South Tyrol and the two independent sales representatives Davide Fracavallo and Graziano Cannatella.

HEPHA is taking off in northern Germany with Florian Weise. The 31-year-old is taking over responsibility for the sales region and, as an experienced Area Sales Manager, will support specialist retail partners on site.

HEPHA is filling another relevant company position with Finn Menje. He starts as Product Manager in Maisach and is now part of the Product Management team for the growing e-bike collection.

Another bang for the buck at HEPHA: an absolute industry insider has been added to the management team. In addition to Alex Thusbass, Bernd Lesch is now responsible for Sales and Business Development as Managing Director. This means that the up-and-coming e-bike brand from Maisach near Munich is once again filling a key position with an experienced player.

HEPHA brings another industry insider into the team with Laura Christ. As Head of Trade Marketing & New Business, the 32-year-old will be responsible for supporting specialist retail partners with immediate effect.

Another industry insider joins HEPHA in Maisach: Gregor Lazarides is now responsible for marketing the e-bike brand. Together with the Managing Director, Alex Thusbass, he will take care of the brand orientation and awareness as well as further sharpening the digital brand presence. He will also be responsible for product marketing and event coordination, as well as developing a uniform content strategy across various channels.

ElektroRad awards the HEPHA Trekking 7 with "Best value for money" once again with an overall score of 1.8 and full marks for the drive system.

World champion, World Cup winner and e-MTB pioneer Guido Tschugg is taking his career to the next level. For the first time, in addition to his activities as a rider and testimonial, he will primarily be driving forward the development of the E-MTB division and the drive system. The up-and-coming e-bike brand from Maisach near Munich will soon be presenting its first off-road collection.