HEPHA is tapping into another export market: The Maisach e-bike brand is now also available in parts of Italy. The partners for the collaboration are the sports agency Armin Forer from South Tyrol and the two independent sales representatives Davide Fracavallo and Graziano Cannatella.

HEPHA's international growth continues unabated: the Maisach brand's e-bikes have also been available in various regions of Italy since August. "We have put together a strong team with whom I have been working together in a spirit of trust for many years. They all know the market and can respond quickly and competently to the needs of specialist retailers. I am therefore very much looking forward to continuing our collaboration," says Bernd Lesch, Managing Director of HEPHA for Sales and Business Development. The following team is now on the road for HEPHA in the following parts of Italy:

• Davide Fracavallo will look after the areas of Piedmont, Liguria and the Aosta Valley.
• Graziano Cannatella is the representative for the regions of Lombardy and Emilia-Romagna.
• Armin Forer is responsible for the Triveneto region.

All three have been active in the bike industry for many years and have built up a stable network of specialist retail partners. "The service is managed centrally in close coordination with our employees in Maisach. This allows us to respond optimally to the needs of specialist dealers," Bernd Lesch continues. "HEPHA has not only given us the opportunity to position a young bike brand on the market. The in-house, high-performance drive is an additional benefit for our specialist retail partners. We are looking forward to the challenge," concludes the Italian team.