HEPHA brings another industry insider into the team with Laura Christ. As Head of Trade Marketing & New Business, the 32-year-old will be responsible for supporting specialist retail partners with immediate effect.

When it comes to sharply positioning a brand in the specialist bicycle trade, Laura Christ knows her stuff. She has been Head of Trade Marketing & New Business at HEPHA in Maisach since July 1, 2024. In this newly created role, she is responsible for all B2B activities, develops customized marketing measures and campaigns, and plans training courses, events and trade fairs. She started her career in the bicycle industry in 2018 as Brand Manager at the Winora Group. After holding various positions in marketing, she most recently worked as Head of Global Trade Marketing at PIERER New Mobility GmbH. Together with Bernd Lesch, Managing Director for Sales and New Business, she will develop suitable sell-in and sell-thru activations.

"HEPHA is currently one of the most exciting brands on the market. In an extremely competitive environment, Hepha has positioned itself very well within a very short space of time. I'm looking forward to developing and implementing communication in the B2B area in an even more targeted way from now on," says Laura Christ. "As a young player, we are fully committed to good cooperation with our specialist retail partners. With Laura, we have gained an experienced employee who also brings a breath of fresh air and new ideas when it comes to new biz opportunities," adds Alex Thusbass, Managing Director of HEPHA.