Close to our retail partners, present in our core markets: HEPHA is launching a major European tour of trade shows and events in 2026. In addition to three stops in Germany, the young Munich-based e-bike brand will also be on-site at bike events in France, Italy, and Austria. The Pro Days in Paris will kick off the Europe Tour. On top of that, HEPHA will also be part of EUROBIKE 2026 in Frankfurt – with a new approach and an Innovation Campus featuring the e-bike technologies of the future.

Following the successful dealer training tour at the start of the year, we’ve finalized the major trade shows and events HEPHA will be attending in the 2026 season. Since the trade show landscape is constantly evolving, we want to focus on the events where our dealers will be present anyway. No additional in-house trade show dates, no extra effort. Instead, we’ll be right where the trade is across Europe – and use the time for genuine dialogue, early insights into the 2027 model year, and effective networking. 

"Our dealers are our most important compass. That's why we are coming to them in 2026, instead of creating additional appointments. We want to listen, understand, and shape the future together. Only in this way can we create real exchange that benefits us all," explains Bernd Lesch, Managing Director at HEPHA.

Stops of the HEPHA Europe Tour 2026

The final event locations for individual dates will be announced at a later time. Minor changes may be made. For the Open House events in Cologne and Schweinfurt, please make an appointment in advance.

News about Generation 8, new models and drive units

Whether it’s the latest Generation 8 e-bikes, the ergonomic adjustments with ErgoAdjust, or the anti-theft system on the Urban 8: At each stop on our European tour, we’ll have test bikes on hand so that retail partners and B2B visitors can try out the latest features and bikes for themselves. In addition, we’ll provide a preview of Generation 8, showcase further developments of the ErgoAdjust system, and introduce a new product category. We’ll also present models with completely new motors and offer a glimpse of what the e-bike of the future might look like.

Focus on B2B events and trade Partners

Apart from the Italian Bike Festival, we will be attending exclusively B2B events during our 2026 European tour. The reason is simple: we want to stay close to our retail partners and are specifically seeking dialogue with our European dealers. Their feedback is extremely important to us and is directly incorporated into our product development. In addition, B2B events provide the perfect setting to present the new product range to retail partners in a targeted manner and to receive direct feedback on the MY27 collection. This ensures that retailers are informed early on about everything that’s coming and can plan accordingly. The products will not be presented to the public and the press until a later date. 

HEPHA at EUROBIKE 2026

In addition to our European Tour, we will also be exhibiting at EUROBIKE in Frankfurt from June 24–27, 2026. However, we’ll have a compact booth, a new concept, and a clear focus: At the HEPHA Innovation Campus in Hall 12.0, under the motto “Create What’s Next,” we’ll present groundbreaking technologies, features, and components that will shape e-bikes in the coming years. In addition, international trade visitors and members of the press can expect a radical e-bike archetype for urban mobility that fully exploits the human-machine hybrid system for the first time. Our goal is simple: to show just how innovative the bike industry really is.

"With this split, we are attempting to strike a balance in this unique year: using the European tour to be where our dealers are and focusing on business. On the other hand, at Eurobike, we’re leveraging its role as a leading trade show and the associated reach for HEPHA. Here, we’re focusing on visibility through media presence and the further expansion of HEPHA as an innovator and market leader,” says Alex Thusbass, Managing Director at HEPHA.